On Friday I had the pleasure of attending the Concordia Sustainable Business Conference here in Montréal. While I may end up posting more about it, there was one funny thing I wanted to relate about it.

Martin Valiquette, of Liberté¹ told a story about a study the company conducted about organic foods. I thought the story was fairly indicative of the regional differences we face in Canada.

The study, which I have zero quantitative information for, was to investigate the reasons why people across the country chose to eat organics.

In Vancouver, people chose organic primarily because it was good for the environment.

In Toronto, they chose mostly it because it was the healthier option for themselves.

In Montréal, the majority of people questioned the validity of the organic credentials of the product in the first place. They demanded better proof, and questioned the authority of the organic certification.

It’s interesting to see the differences in these three places. I don’t want to put too much stock into it, ut found it amusing.

1. for my money, Liberté makes the best dairy products widely available around here