I’m reading through Gould’s The Mismeasure of Man. Actually, I’m on page 53 and still not done the introduction – he is apparently rather verbose. He did, however, have this little tid-bit on writing which I, and many other writers and bloggers, should certainly strive to incorporate more often:

. . . do not waffle on about generalities . . . Focus on those small, but fascinating, details that can pique people’s interest and illustrate generalities far better than overt and tendentious discussion.

Simple but powerful advice.