When The Mundane Becomes Interesting
At my recent visit to the Long Now Foundation’s talk by Ed Burtynksy, the organization’s founder Stewart Brand, author of the great How Building’s Learn, made an observation about mundanity I thought was interesting:
In a nutshell, it was that when reading a contemporary magazine, people generally try to skip the ads. When reading a vintage magazine, however, people often skip to the ads.
What is it about the passage of time that makes something like a magazine ad so interesting, while the articles become less interesting?
There are a lot of answers to that question, but that isn’t the point. It was just a simple observation I enjoyed and wanted to share.
Tags: Long Term Thinking
August 6th, 2008
at 12:48 pm on August 22nd, 2008
The best part of Vice magazine are the Ads. It’s amazing to see how those advertisers try to sell.