Starbucks Using Gotham Typeface to Endorse Obama?
Gotham has become the Barak Obama typeface. For those not familiar with it, it’s the one always used to write the word CHANGE. It’s big, bold, simple, and has both a sense of present trends and of history (it should, it was inspired by New York’s Port Authority Bus Terminal).
I have to wonder if Starbuck’s recent campaign to give everyone who votes a free coffee, was also a way of subtly endorsing Obama by also using the Gotham typeface.
I’m not surprised that Starbucks would do this, I just find it notable that a typeface has become so linked to one man.
Tags: Design
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November 3rd, 2008