Occasionally in design, things just go wrong without you even knowing. Here’s a silly example I found in Québec city a few years ago—an ad for a video rental store. The content is a classy message about film being an art form, but for an english speaker, there is a decent chance they’ll mainly see the word “Fart”.

See also, the now-defunct Creatifart (which sounds just fine in French).

Tags: Design, fun