I dropped-by my local pharmacy to buy a new pillow, but was rather flabbergasted to find every single one in a big sturdy box, with no demo models to be seen. As someone who has to be careful about my back, I found this made buying the proper pillow nearly impossible.

The simple fix would be to package them in thick plastic, so the customers can at least get a sense for them. A pillow is a piece of equipment I’ll use more than anything I own. It has to be perfect.

Far too many things are over-packaged—most of the time I want to be able to pick them up, feel them in my hand, and get a sense for how they’re made. I’m no longer satisfied with a photo of the product on the box—photography and Photoshop can make anything look good.

Tags: Design