
Partially inspired by this talk from the Long Now foundation (don’t ask me how), I got thinking about concept cars, and in particular how they tend to shape the view of the public. While they may represent a far-off future of the automotive industry, I find it interesting to see how much attention they tend to get, despite their often blatant impracticality in the present.
Above is the Hummer O2, which was created as part of an environmental design competition in 2006. While its intentions may have been good, it will never become a production car. It’s designed to have algae-filled panels which turn sunlight into fuel on the go, opening like “a flower” to capture the sun’s energies. The stupidity of carrying around several hundred pounds of algae-filled water to make a tiny fraction of the fuel needed should be pretty obvious. It’s the sort of empty, glamourous design that doesn’t make any sense in the real world.
Yet it somehow—bafflingly—managed to win the environmental design competition.
This is the sort of work that gives design a bad name. It’s the sort of empty, far-flung futurism that lead people to mistakenly believe that biofuels or hydrogen or what have you are just around the corner, and that they can just keep on driving like oil isn’t about to peak, or global warming is not a problem. That convinces them they can still buy a wasteful house in the suburbs because technology will come to their rescue, despite the fact that there is little indication that we can or will make any such switch.
“Real artists ship” was something said by Steve Jobs when working on the original Macintosh. Apple almost never releases any design concepts (at least under Jobs). They stick to what they can ship. You can bet that their designers have some fantastic sketches filed away, but they don’t let that get mixed up with their products.
The car companies have been trumpeting biofuels, hydrogen, and electric cars for years, and I think it’s lead us to become lazy about the future of our energy system. We have to stop deluding ourselves into thinking Hydrogen is just over the horizon—it’s been “almost here” for the last couple of decades.
What we can and should do now is reduce our dependence on cars. We don’t have to stop driving, we just need make sure we live in places that allow us to walk, bike or take public transit.