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	<title>Five Whys &#187; Design</title>
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	<link>http://whywhywhywhywhy.com</link>
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		<title>Bad Button Design</title>
		<link>http://whywhywhywhywhy.com/2009/07/bad-button-design/</link>
		<comments>http://whywhywhywhywhy.com/2009/07/bad-button-design/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 20:42:11 +0000</pubDate>
		<dc:creator>Neale McDavitt-Van Fleet</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://whywhywhywhywhy.com/2009/07/bad-button-design/</guid>
		<description><![CDATA[
Sitting in my office working on one of the few sunny Saturdays we&#8217;ve had so far, I can&#8217;t help but get a little distracted. Here&#8217;s a quick design critique of my office&#8217;s climate control system, so I can feel productive in my procrastination.
The main thing I want to bring attention to is the &#8220;Too Warm&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img src="http://whywhywhywhywhy.com/wp-content/uploads/2009/07/toowarm31.jpg" width="430" height="296" alt="toowarm31.jpg" /></p>
<p>Sitting in my office working on one of the few sunny Saturdays we&#8217;ve had so far, I can&#8217;t help but get a little distracted. Here&#8217;s a quick design critique of my office&#8217;s climate control system, so I can feel productive in my procrastination.</p>
<p>The main thing I want to bring attention to is the &#8220;Too Warm&#8221; and &#8220;Too Cool&#8221; buttons. Someone at Mistubishi Electric was getting a little too clever here. Buttons should almost always be labelled with what they do. A simple &#8220;warmer&#8221; or &#8220;cooler&#8221; probably would have made more sense.</p>
<p>Interface design is about reducing the friction in the interaction as much as possible.</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Wirth on Complexity</title>
		<link>http://whywhywhywhywhy.com/2009/07/wirth-on-complexity/</link>
		<comments>http://whywhywhywhywhy.com/2009/07/wirth-on-complexity/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 15:40:43 +0000</pubDate>
		<dc:creator>Neale McDavitt-Van Fleet</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://whywhywhywhywhy.com/2009/07/wirth-on-complexity/</guid>
		<description><![CDATA[&#8220;Increasingly, people seem to misinterpret complexity as sophistication, which is baffling&#8212;the incomprehensible should cause suspicion rather than admiration. Possibly this trend results from a mistaken belief that using a somewhat mysterious device confers an aura of power on the user.&#8221; &#8212; Niklaus Wirth
From the Programming Quotes Archive
]]></description>
			<content:encoded><![CDATA[<p>&#8220;Increasingly, people seem to misinterpret complexity as sophistication, which is baffling&#8212;the incomprehensible should cause suspicion rather than admiration. Possibly this trend results from a mistaken belief that using a somewhat mysterious device confers an aura of power on the user.&#8221; &#8212; Niklaus Wirth</p>
<p>From the <a href="http://quotes.cat-v.org/programming/">Programming Quotes Archive</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Broken: Pillows for Sale in Boxes</title>
		<link>http://whywhywhywhywhy.com/2009/06/broken-pillows-for-sale-in-boxes/</link>
		<comments>http://whywhywhywhywhy.com/2009/06/broken-pillows-for-sale-in-boxes/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 16:05:48 +0000</pubDate>
		<dc:creator>Neale McDavitt-Van Fleet</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[consumerism]]></category>

		<guid isPermaLink="false">http://whywhywhywhywhy.com/2009/06/broken-pillows-for-sale-in-boxes/</guid>
		<description><![CDATA[

I dropped-by my local pharmacy to buy a new pillow, but was rather flabbergasted to find every single one in a big sturdy box, with no demo models to be seen. As someone who has to be careful about my back, I found this made buying the proper pillow nearly impossible.
The simple fix would be [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<img src="http://whywhywhywhywhy.com/wp-content/uploads/2009/06/dumbpillow.jpg" width="425" height="319" alt="dumbpillow.jpg" /></p>
<p style="text-align: justify;">I dropped-by my local pharmacy to buy a new pillow, but was rather flabbergasted to find every single one in a big sturdy box, with no demo models to be seen. As someone who has to be careful about my back, I found this made buying the proper pillow nearly impossible.</p>
<p style="text-align: justify;">The simple fix would be to package them in thick plastic, so the customers can at least get a sense for them. A pillow is a piece of equipment I&#8217;ll use more than anything I own. It has to be perfect.</p>
<p style="text-align: justify;">Far too many things are over-packaged&#8212;most of the time I want to be able to pick them up, feel them in my hand, and get a sense for how they&#8217;re made. I&#8217;m no longer satisfied with a photo of the product on the box&#8212;photography and Photoshop can make anything look good.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Robert Bringhurst on Quality and Quantity</title>
		<link>http://whywhywhywhywhy.com/2009/05/robert-bringhurst-on-quality-and-quantity/</link>
		<comments>http://whywhywhywhywhy.com/2009/05/robert-bringhurst-on-quality-and-quantity/#comments</comments>
		<pubDate>Mon, 25 May 2009 13:29:41 +0000</pubDate>
		<dc:creator>Neale McDavitt-Van Fleet</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[consumerism]]></category>

		<guid isPermaLink="false">http://whywhywhywhywhy.com/2009/05/robert-bringhurst-on-quality-and-quantity/</guid>
		<description><![CDATA[&#8220;With type, as with philosophy, music and food, it is better to have a little of the best than to be swamped with the derivative, the careless, the routine.&#8221;
- Robert Bringhurst in the Elements of Typographic Style.
A good lesson for everyone, and one that we can extend to many facets in life.
I&#8217;ve been working on [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;With type, as with philosophy, music and food, it is better to have a little of the best than to be swamped with the derivative, the careless, the routine.&#8221;</p>
<p>- Robert Bringhurst in <a href="http://www.amazon.com/Elements-Typographic-Style-Robert-Bringhurst/dp/0881792063%3FSubscriptionId%3D0PZ7TM66EXQCXFVTMTR2%26tag%3Dadriaantijsse-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0881792063">the Elements of Typographic Style</a>.</p>
<p>A good lesson for everyone, and one that we can extend to many facets in life.</p>
<p>I&#8217;ve been working on developing the habit of never buying things on price alone. My goal is to de-commoditize my consumerism as much as possible, to work towards having less stuff, but of a higher quality.</p>
]]></content:encoded>
			<wfw:commentRss>http://whywhywhywhywhy.com/2009/05/robert-bringhurst-on-quality-and-quantity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Luxury Vs. Premium</title>
		<link>http://whywhywhywhywhy.com/2009/05/luxury-vs-premium/</link>
		<comments>http://whywhywhywhywhy.com/2009/05/luxury-vs-premium/#comments</comments>
		<pubDate>Sun, 24 May 2009 18:03:19 +0000</pubDate>
		<dc:creator>Neale McDavitt-Van Fleet</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[consumerism]]></category>

		<guid isPermaLink="false">http://whywhywhywhywhy.com/2009/05/luxury-vs-premium/</guid>
		<description><![CDATA[
Luxury goods are needlessly expensive. By needlessly, I mean that the price is not related to performance. The price is related to scarcity, brand and storytelling. Luxury goods are organized waste. They say, &#8220;I can afford to spend money without regard for intrinsic value.&#8221;
Premium goods, on the other hand, are expensive variants of commodity goods. [...]]]></description>
			<content:encoded><![CDATA[<blockquote>
<p>Luxury goods are needlessly expensive. By needlessly, I mean that the price is not related to performance. The price is related to scarcity, brand and storytelling. Luxury goods are organized waste. They say, &#8220;I can afford to spend money without regard for intrinsic value.&#8221;</p>
<p>Premium goods, on the other hand, are expensive variants of commodity goods. Pay more, get more.</p>
</blockquote>
<p>I&#8217;m not always a fan of Seth Godin, but he <a href="http://sethgodin.typepad.com/seths_blog/2009/05/luxury-vs-premium.html">nails it here</a>.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>HistoFace &#8211; Hidden Histogram Messages</title>
		<link>http://whywhywhywhywhy.com/2009/03/histoface-hidden-histogram-messages/</link>
		<comments>http://whywhywhywhywhy.com/2009/03/histoface-hidden-histogram-messages/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 15:15:14 +0000</pubDate>
		<dc:creator>Neale McDavitt-Van Fleet</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Misc.]]></category>

		<guid isPermaLink="false">http://whywhywhywhywhy.com/2009/03/histoface-hidden-histogram-messages/</guid>
		<description><![CDATA[A histogram is a graph that shows how colour or brightness is represented in an image. It should be familiar with anyone who has opened up Photoshop&#8217;s &#8220;levels&#8221; window.
Histoface is a typeface of sorts, which creates an image with a hidden message in the histogram.
Here is an image created with HistoFace. As an image it [...]]]></description>
			<content:encoded><![CDATA[<p>A <a href="http://en.wikipedia.org/wiki/Image_histogram">histogram</a> is a graph that shows how colour or brightness is represented in an image. It should be familiar with anyone who has opened up Photoshop&#8217;s &#8220;levels&#8221; window.</p>
<p><a href="http://stewdio.org/histoface/">Histoface</a> is a typeface of sorts, which creates an image with a hidden message in the histogram.</p>
<p>Here is an image created with HistoFace. As an image it looks just like a white to black gradient:</p>
<p style="text-align: center;"><img src="http://whywhywhywhywhy.com/wp-content/uploads/2009/03/toolstegalevelphp.png" width="111" height="111" alt="tool.stegalevel.php.png" /></p>
<p>But open up the histogram in photoshop, and you get:</p>
<p style="text-align: center;"><img src="http://whywhywhywhywhy.com/wp-content/uploads/2009/03/histoface.jpg" width="417" height="205" alt="HistoFace.jpg" /></p>
<p>Taking this a little further, I created three separate images, and put them into the red, green, and blue channels of an image. This created this image, which has &#8220;red&#8221;, &#8220;green&#8221;, and &#8220;blue&#8221; as hidden messages in each respective colour channel. You&#8217;ll have to check for yourself though.</p>
<p style="text-align: center;"><img src="http://whywhywhywhywhy.com/wp-content/uploads/2009/03/rgb07.png" width="76" height="76" alt="rgb07.png" /></p>
<p>You can make your own on <a href="http://stewdio.org/histoface/">the HistoFace page</a>.</p>
<p>(Thanks Jay!)</p>
]]></content:encoded>
			<wfw:commentRss>http://whywhywhywhywhy.com/2009/03/histoface-hidden-histogram-messages/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>I Can Read Movies</title>
		<link>http://whywhywhywhywhy.com/2009/03/i-can-read-movies/</link>
		<comments>http://whywhywhywhywhy.com/2009/03/i-can-read-movies/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 13:40:08 +0000</pubDate>
		<dc:creator>Neale McDavitt-Van Fleet</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://whywhywhywhywhy.com/2009/03/i-can-read-movies/</guid>
		<description><![CDATA[
Here&#8217;s a fantastic set of re-imagined movie novelizations. Every single one is great.
See also: Elephants and Dinosaurs, by the same artist
(Thanks Vinnie!)
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img src="http://whywhywhywhywhy.com/wp-content/uploads/2009/03/3276447572-ba2af80e03.jpg" width="303" height="480" alt="3276447572_ba2af80e03.jpg" /></p>
<p>Here&#8217;s <a href="http://spacesickart.com/books.html">a fantastic set of re-imagined movie novelizations</a>. Every single one is great.</p>
<p>See also: <a href="http://spacesick.blogspot.com/2009/02/oh-i-see-it-now.html">Elephants and Dinosaurs</a>, by the same artist</p>
<p>(Thanks Vinnie!)</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>The Design Commandments of Dieter Rams</title>
		<link>http://whywhywhywhywhy.com/2009/02/the-design-commandments-of-dieter-rams/</link>
		<comments>http://whywhywhywhywhy.com/2009/02/the-design-commandments-of-dieter-rams/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 19:06:30 +0000</pubDate>
		<dc:creator>Neale McDavitt-Van Fleet</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://whywhywhywhywhy.com/2009/02/the-design-commandments-of-dieter-rams/</guid>
		<description><![CDATA[
It&#8217;s amazing how well his work has aged. It still looks great.
Read Good Design in 10 Commandments for a small sample of his design philosophy.
My favourite:

Good design is as little design as possible

]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img src="http://whywhywhywhywhy.com/wp-content/uploads/2009/02/drams54.jpg" width="347" height="348" alt="drams54.jpg" /></p>
<p>It&#8217;s amazing how well his work has aged. It still looks great.</p>
<p>Read <a href="http://www.vitsoe.com/en/gb/about/gooddesign">Good Design in 10 Commandments</a> for a small sample of his design philosophy.</p>
<p>My favourite:</p>
<blockquote>
<p>Good design is as little design as possible</p>
</blockquote>
]]></content:encoded>
			<wfw:commentRss>http://whywhywhywhywhy.com/2009/02/the-design-commandments-of-dieter-rams/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
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		<item>
		<title>Introduction to the Social Media Ecosystem &#8211; Upcoming Talk at Apathy is Boring</title>
		<link>http://whywhywhywhywhy.com/2009/02/introduction-to-the-social-media-ecosystem-upcoming-talk-at-apathy-is-boring/</link>
		<comments>http://whywhywhywhywhy.com/2009/02/introduction-to-the-social-media-ecosystem-upcoming-talk-at-apathy-is-boring/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 20:30:47 +0000</pubDate>
		<dc:creator>Neale McDavitt-Van Fleet</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://whywhywhywhywhy.com/2009/02/introduction-to-the-social-media-ecosystem-upcoming-talk-at-apathy-is-boring/</guid>
		<description><![CDATA[I&#8217;m helping conduct a workshop this week at local non-profit Apathy is Boring along with Montréal-based community builder Michael Lenczner. Come by if you&#8217;re interested in learning how to leverage social networking and web-based tools to support your art, non-profit, or business.
The info:

  Apathy is Boring&#8217;s Community Training Workshop: Technology &#38; Social Networking as [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m helping conduct a workshop this week at local non-profit <a href="http://www.apathyisboring.com/">Apathy is Boring</a> along with Montréal-based community builder <a href="http://mtl3p.ilesansfil.org/blog/about-michael-lenczner/">Michael Lenczner</a>. Come by if you&#8217;re interested in learning how to leverage social networking and web-based tools to support your art, non-profit, or business.</p>
<p>The info:</p>
<div class="vevent" id="hcalendar-Apathy-is-Boring-Community-Training-Workshop-Technology-Social-Networking-as-an-Outreach-Tool">
  <a class="url" href="http://www.apathyisboring.com/en/calendar/294"><span class="summary">Apathy is Boring&#8217;s Community Training Workshop: Technology &amp; Social Networking as an Outreach Tool</span></a><br />
  <span class="location">Apathy is Boring loft: 10 Ave des Pins West, #412</span><br />
  <span class="dtstart" title="2009-02-26T017:30-05:00">February 26, 2009 5:30</span> – <span class="dtend" title="2009-02-26T019:30-05:00">7:30pm</span></p>
<div class="description">
<p>Back by popular demand, A is B&#8217;s community trainings for artists and community organizations kick off 2009 with a session devoted to leveraging new technologies to promote yourself and your work. Want to learn about current trends in social networking and get the most out of your online presence? Come to this interactive workshop, facilitated by Michael Lenczner and Neale Mcdavitt-Van Fleet for answers to all your technological questions.</p>
</p></div>
</div>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Five Whys Design</title>
		<link>http://whywhywhywhywhy.com/2009/02/five-whys-design/</link>
		<comments>http://whywhywhywhywhy.com/2009/02/five-whys-design/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 16:32:39 +0000</pubDate>
		<dc:creator>Neale McDavitt-Van Fleet</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Five Whys Design]]></category>

		<guid isPermaLink="false">http://whywhywhywhywhy.com/2009/02/five-whys-design/</guid>
		<description><![CDATA[
Some of you who know me in person know that I&#8217;ve recently gone through a rather large career shift. After years of computer-related technical work—designing and writing about design as a sideline—I&#8217;ve recently launched a full-time freelance design business.
I make websites for creative people and small businesses at reasonable rates. I make record covers, posters [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img src="http://whywhywhywhywhy.com/wp-content/uploads/2009/02/bird1.jpg" width="178" height="178" alt="bird.jpg" /></p>
<p>Some of you who know me in person know that I&#8217;ve recently gone through a rather large career shift. After years of computer-related technical work—designing and writing about design as a sideline—I&#8217;ve recently launched a full-time freelance design business.</p>
<p>I make websites for creative people and small businesses at reasonable rates. I make record covers, posters and business cards.</p>
<p>I&#8217;ve just launched a somewhat experimental portfolio page, which shows a selection of my work:</p>
<p style="text-align: center;"><a href="http://www.fivewhysdesign.com" title="Five Whys Design">Visit my portfolio</a></p>
<p style="text-align: left;">Please, let me know what you think.</p>
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		<slash:comments>7</slash:comments>
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