There has been a recent rash of public advertising here in Montréal trying to make accounting look cool and hip. They must be having huge problems getting young people to become accountants, because they’ve pulled out all the stops here. These campaigns, of which there have been several, are pretty fantastic.

The thing I like best about this first set, aside from the bad photoshop and the hilarious copy, is that this ad has the layout of a generic financial institution advertisement, but with a “cool” font and skydivers inserted. Change the font and put an older (but hip) man, woman, or couple on the beach in there and you have an ad for a bank, a retirement fund, investments, or pharmaceuticals. They must have used the same template.
The cynic in me also can’t help but think that those skydivers are probably too close to the ground to open their parachutes on time. Maybe I’m just over-thinking things.

The mountain-climber is pretty great too, and would be very much at home on the Photoshop Disasters page. Aside from this lady being a reflection-less vampire, what exactly is she holding on to?

Lastly, we have “Les Indispensables”, which casts young accountants as Super Heros . It’s much more slick, but the concept is still amusing. The billboard campaign, prominent in the Montréal Metro over the past few months, seems to have been mostly phased out. Their website continues though, en Français.
