
Billboards and other ads in public spaces are, in most cases, a unsightly and irritating blights on the urban landscape. In the wake of more and more advertising noise, advertisers have of course started creating bigger and bigger ads. In Toronto, many of them have, according to some, begun to post their ads in clear violation of signage laws. In response, street artist Posterchild has been stenciling the phone number for the city’s building division along with the words “hows my advertising”, in hopes of having more people call to complain.
A website, illegalsigns.ca, has also popped-up to bring attention to the practice. They estimate that 175 of the 200 large vinyl wall signs in Toronto do not have the proper permits, and are thus illegal.
Amazingly, it even seems to have worked, as at least one advertiser has withdrawn their billboard, at least for now.
Read more at The Torontoist.